Books

Ditch the chaos. Pivot, Pause but Don't Panic, Roy West's debut business book, provides the thought-provoking framework necessary to gain clarity and make high-impact strategic decisions.

Pivot, Pause but Don´t Panic

I wrote Pivot, Pause but Don't Panic because I saw too many brilliant small business owners failing to achieve scalable growth.

It's a how-to guide for better decision-making using examples I witnessed in my own companies and as a Business Coach working with owners desiring to achieve growth.

They were trapped in the "Firefighting" cycle—always busy, yet never moving forward—because they lacked a simple, accessible roadmap for strategic action. I created this book to give them a faster, simpler path to success.

This book is essential reading for owner-operators and practice managers in professional service firms, niche tech, and specialized trades who feel their business is running them.

The key takeaway is simple: Stop gambling on your future.

Learn to take a disciplined Pause to define your purpose and competitive edge. You will discover the power of the One-Page Strategy Plan and implement the Strategic Rhythm (like monthly meetings) to build control, eliminate avoidance, and confidently turn market uncertainty into growth.