Never assume that what you think you know is the unequivocal truth. Doing so often leads decision-makers to overlook crucial data, ignore market trends, or misjudge customer behaviour. Just because it was confirmed last time or last year doesn’t make it accurate today. Relying on outdated information you haven’t bothered to check often backfires, leaving
The Rethink Blog
Inspiring business owners to gain new perspectives and think innovatively.
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