Meet Our Team

What Makes Us Different

Welcome to the heart of our organisation – our esteemed team of professionals. Each member brings a unique blend of experience and expertise, forming a powerhouse of knowledge and capability. Let's introduce you to the minds behind our success:

Our People


roy west

STRATEGIC COACH

Roy has a vast array of experience and business knowledge forged over 40 years. 


He went out on his own aged 26 and has created, run and sold six businesses. Recently he became an Author with his first title: Don't Do Nothing. In 2003 he was introduced to Business Coaching and soon realised his passion for helping others to achieve their goals.

Roy is a forward-thinking, caring coach, always seeking innovative ideas to spark growth in his or his client's business.


He is also obsessed with business numbers (learn about this here), and uses this natural gifting to reveal hidden opportunities in his clients businesses.


LOVES: SPORTS-LOVER, WINE ENTHUSIAST, WORLD TRAVELLER


DEANNE MARR

PEOPLE & CULTURE COACH

Deanne held key HR roles in leading Australian companies for over two decades.


In the past five years, she has led a team of 50 people in a seven-day-a-week tourism business.

Simply put, she has seen it all, and the one constant is that people are people in every business and industry.

Deanne helps empowers those tasked with managing people with the knowledge, skills and confidence to achieve results through their people.


LOVES: ENTERPRISING COOK, SERIOUS GARDENER AND LOVING DOG MUM



DEBBIE SPELLMAN

DIGITAL MARKETING STRATEGIST

Debbie is a digital marketing strategist with a passion for transforming businesses through the power of online marketing.


With over a decade of experience in the field, Debbie has built not just one, but two thriving businesses from start up to six-figures specifically through specific digital marketing strategies.

Debbie has a genuine enthusiasm for helping businesses thrive in the digital realm to elevate their brand, expand their reach, attract new clients and captivate audiences in ways they never thought possible. 




CLAUDIA NAVARRO RUIZ

CREATIVE DESIGNER

Claudia completed her Degree in Graphic Design in 2004 and gained experience in Publishing Industry, working with a range of clients worldwide.


In 2013 she was selected to do a freelance job for Roy. Ten years later, the partnership remains vibrant and rewarding. Claudia has a rare talent of being able to design for each client; where most designers have three or four templates they rely on, she starts each new job with a fresh and innovative approach.








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