WELCOME TO MY CORNER OF THE INTERNET, WHERE YOUR "WHY" MATTERS.

Once upon a time, after receiving my M.S. in Print and Digital media from NYU (a master's degree in selling stories) and flitting around the high-rise offices of The New Yorker, Simon & Schuster, and Macmillan Publishers, I said goodbye to the world of creative marketing campaigns and hello to the data-driven world of tech marketing, where clicks and conversions are queen. To say it was a rude awakening would be an understatement. I was the resident creative used to building worlds through voice, storytelling, and organic reach Facebook campaigns.

(Oh, those were the days.)